Logo Idea: Our logo design encapsulates the essence of Electrocom's commitment to providing uninterrupted power 24/7, catering to homes and businesses across South Africa. Crafted from two distinct yet harmonious shapes, the logo features a symbolic building intertwined with a power symbol. The building signifies the sanctuaries of homes and offices, while the power symbol elegantly connects to the initial 'O' in Electrocom, emphasising it as the powerhouse. Within the building's contours, dynamic black and yellow arrows not only convey the perpetual flow of electricity but also evoke forward momentum. This design choice symbolises an infinite and activated power supply, seamlessly integrating with the brand's promise of reliability day and night.
Vehicle Wrapping Design: The heart of our vehicle wrapping design lies in the strategically positioned logo, set within an arrow shape derived from the building icon. Purposefully tilted upwards, this arrangement conveys growth and forward-thinking, distinguishing our design from conventional vehicle branding norms. Departing from the ordinary, we seamlessly incorporated elements from our logo, ensuring a cohesive and impactful representation. The vibrant yellow background of the vehicle exudes warmth and optimism, symbolising a beacon of hope for a brighter future. This arresting backdrop not only enhances visibility but also ensures our design is impossible to ignore. Simple yet strikingly impactful, our vehicle wrapping design uniquely captures the spirit of Electrocom's unwavering power supply.
Poster Design: Taking inspiration from the popular South African exclamation 'EISH!,' our poster design humorously addresses the nation's frustrations with Eskom, playfully using the tongue and cheek term "EISHKOM." Through clever headlines, we artfully blend "Eish!" and "kom," showcasing the metamorphosis from frustrating moments to a life of dependability and comfort with Electrocom. This juxtaposition of humour and reliability communicates a memorable message that resonates with the audience.
T-Shirt Design: Our T-shirt design seamlessly integrates elements from both the vehicle branding and the poster, creating a cohesive and playful expression. By echoing the tongue-in-cheek messaging of the poster and the dynamic visuals of the vehicle branding, the T-shirt design reinforces Electrocom's commitment to transforming frustrating power experiences into a reliable and comfortable lifestyle. This unified approach across different mediums ensures a consistent and memorable brand image.
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