Designed By

Tyra

Website

About This Design

My aim was to create a brand identity that showcased the positive, do-good attitude of The Limited G. The final design makes use of bright colours and a playful illustration style, signifying how The Limited G as an organisation, offers one freedom to experiment and choose the life they would like to lead by being apart of the community. The logo icon is made of up of four symbols, each one representing a different value of The Limited G and what the organisation hopes to achieve. The hand-drawn style of the symbols represents the non-rigid, care-free attitude that inspires growth and change in a community. These symbols are carried throughout other aspects of the brand as a continuous reminder of what The Limited G stands for.

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