While reading the brief for Electrocom, I was inspired to create a brand that focuses on “everyday people” who have specific needs and requirements. Those who want to stand out and focus on the power and brightness of positivity.
The simple looking, sophisticated, less is more approach, communicates a sense of inclusion and equality. The logo was designed using two squares to create a window. This is meant to represent a window that encourage and inspire their customers to express themselves and use their imagination to be ‘magnificent’.
When looking at colours I chose to use the colours black and an electric green as the primary colours for the brand. The contrast between the two colours adds a dynamic look and feel. The electric green symbolises new beginnings and growth. It also signifies renewal and abundance going back to being ‘magnificent’. Photography plays a huge role in the design world.
People respond to images and process them regardless of what language they speak. I chose to not go with the obvious route of using imagery that focuses on electricity and power. Instead, I used images of “everyday people”. The brand is people driven and we can all relate to one another irrespective of our age, race, sex etc.
This makes the brand inclusive to everyone.
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