Designed By

Sana

Website

About This Design

My concept is based on the meaning of omnipotent defined as having unlimited power. I envisioned this company being based on secrecy and mystery. They have a variety of different services that they deliver for their clients but nobody really knows what they do. They work within the law by taking advantage of legal loopholes, systems and connections to achieve their objectives. Their main clients are mostly governments, other corporations and the upper class but they’re open to helping anyone that needs help as long as you can be trusted. I wanted the overall look to feel as if a person is lurking in the shadows. I wanted the brand to feel mysterious but also like big brother, feel like they are always watching you. That’s why the image of a person looking over their shoulder is used in all of the assets and on the logo. As I feel it best conveys the idea of mystery, secrecy and the feeling of being watched. I used photography in some of the posters and t-shirt designs to mimic the logo and also play with the idea of lurking and being watched. So that the elements still feel on brand but it’s also portrayed in alternative ways to play with the idea and the brands look and feel. The colours used are a bit muted but also fun and colourful drawing attention to the eye.

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