Designed By

Nicolette

Website

About This Design

This brief, immediately made me think of “Alice in Wonderland”. Growing up I loved to wonder into a world of imagination filled with enchanted characters.

I decided on doing illustrations for this brief.

My intention for this design is to have the viewer interact physically with the van, and use their imagination as they discover the elements on the design.

The viewer has the ability to open the (life-size) zip (they are able to place their hand on the zip) to open it from which they will discover a world of wondrous delights. But.. it’s only for a limited time.

For the front of the van, I drew Rabbit that enters the fantasy world, and then on the back of the van the Rabbit comes out again.

I want to create the illusion that the bubbles of the “drink me” bottle come out into the real world, drawing the viewer to enter this enchanted world of mind and consciousness.

Like this design? Vote it up!