Designed By

Mynke

Website

About This Design

"Let There Be Light," a phrase that resonates deeply with the recent experiences of load-shedding that hit especially hard in 2023-2024. This phrase carries a dual meaning, serving both as a powerful statement of hope and faith, while also reminding us of the struggles endured during frequent power outages. The concept seeks to visually represent the relief and security provided by a reliable power source, juxtaposed against the challenges of darkness and uncertainty. The design utilises a shape that is a beam of light that pierces through the darkness, symbolising the product as a beacon of hope and reliability amid the challenges of load-shedding. This light illuminates a specific section of the design, emphasising the essential nature of the product. The logo features a symbol that clearly represents electricity, while its 3D shape resembles a gem, highlighting the product’s value and significance. This visual approach effectively communicates the relief and security offered by a dependable power source in uncertain times.

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