The Limited G's brief was a vibrant explosion of color and compassion! It absolutely ignited my creativity. I couldn't wait to translate that loving essence into a visual identity that truly captured its unique spirit.
Imagine an infinity symbol reaching for, but never quite completing its perfect form. That's the essence of "limited" I wanted to capture. And within that limitation lies a universe of joyful possibilities, just like the brief itself. I chose the playful font of Arsenica and the warm embrace of Poppins to evoke a sense of carefree spirit and genuine care.
The color palette? A fiesta of happiness! Each shade bursts with the joy and lightness reflected in The Limited G's vision. This project was an absolute blast! It was a joy to dive into such a vibrant and heartwarming brief, and the challenge of translating that energy into a visual identity fuelled by my passion for design.
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