Designed By

Jarryd

Website

About This Design

I decide to go with sleek and modern approach where it speaks about the company. The yellow illuminates the power symbol while contrasting against the same sharp font of the company. The company has a modern and simple design to echo the modern technology used in there process to produce electricity. Therefore reassuring the consumers that the company will be reliable due to notion of "newer is better" while compared to old and failing ESKOM. The clothes and car design echoes the simplicity of the logo, with clothes even being "fashionable" but at the same time being distinguishable.

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