Designed By

Caroline

Website

About This Design

Title: Using Design to Embrace Empowerment and Hope

1. Feelings Upon Perusing the Design Brief: I felt a surge of empowerment and hope when I first saw the design briefing. The company's dedication to providing answers for challenging issues struck a deep chord with me and offered a chance to support significant change.

2. My Initially Positive Thoughts: I was initially optimistic after reading the briefing: I can collaborate with this business and support their goal of giving a helpful hand. The organization provides access to those committed to upholding justice for those in need, and it epitomises empathy and listening

3. Concept Development: I tried to capture the idea of having the ability to confront and resolve the problems facing the globe. I used the natural elements of fire and water as emblems of this force because of their inherent contrast and strength, which elicits strong emotional reactions. I started the design process with the word "limited," which I fashioned out of metal to represent the enduring power frequently connected to justice and the law, evoking the image of a statue of a judge holding scales. The intentional sharp edges served as a sword to symbolise our unwavering pursuit of justice and answers. I then created the "G" to represent the globe. I wanted it to stand out as a potent symbol of the company's objective by adding fire and water.

4. Ensuring Briefing Alignment: In order to make sure the design adhered to the brief, I - distilled the main points of the briefing into a summary. - investigated and incorporated important ideas like courage, virtue, moderation, true happiness, conquering fear, exploring new territories, dissent, discussion, debate, intellectual maturity, innovation, and the balance of justice and mercy. - These components contributed to the creation of a logo that not only fulfilled but also surpassed the briefing's specifications, highlighting the company's commitment to limited time, limited power, and balanced scales and encouraging collaboration.

5. Emotional Impact: The audience should be able to sense the warmth and intensity of the feelings that the words and elements in the logo are trying to express. People are meant to be moved by the design and be inspired to identify with the company's beliefs and mission.

6. Meeting Societal Needs: Solutions are desperately needed in our environment. In order to overcome the widespread despair in society, the design symbolises the necessity for a helping hand to take charge and bring about change. It is an answer to people who are silently asking for assistance.

7. The Power of Excellence: The organization's motto, "to excel and encourage excellence," has deep significance. The path to the divine is perfection, and we can effect genuine, life-changing transformation by aiming for greatness. In an effort to really inspire and connect, this belief is woven into the very fabric of the design.

With this design, I want to demonstrate the company's capacity to be a ray of empowerment and hope, prepared to take on the world's most challenging issues with unshakable commitment and quality.

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