Designed By

Sonje

Website

About This Design

In a post-war world, CNAZ emerged as the leader everyone thought they needed. However, the fine print revealed a much darker truth. In a society beaten down and devoid of hope, CNAZ saw an opportunity to rise to the top, exploiting their citizens without shame. Confident in their unassailable position, they operated with the knowledge that no one was strong enough to challenge them or take their place.

CNAZ's dominance is so entrenched that they don’t need marketing or fancy posters to assert their power; they create them simply to boast. Their visual identity is a testament to their authority and the bleakness of their rule, drawing inspiration from the Brutalist style that emerged in the UK during the post-war reconstruction of the 1950s.

Brutalist Influence: Brutalism is characterised by minimalist constructions that showcase bare building materials and structural elements over decorative design. This style emphasizes materials, textures, and construction, producing highly expressive forms. Brutalism, derived from the French term "béton brut" meaning "raw concrete," is known for its exposed raw concrete, geometric shapes, and grey / monochromatic colours.

In digital design, Brutalism strives to appear raw, unadorned, or even haphazard, reflecting a sense of authenticity and imperfection. This has been adopted in my own design by using raw textures and embracing imperfections. I have created a bold and sturdy Brutalust typeface that commands attention and authority. Additionally, I have embraced asymmetrical compositions. My image treatment is monochromatic, and the overall visuals are inspired by monochrome photographs, with some added colour for visual interest and emphasis.

My image treatment utilises a predominantly monochromatic palette, drawing inspiration from classic black-and-white photography. For added visual interest and emphasis, pops of colour have been incorporated strategically.

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