Designed By

Jessica

Website

About This Design

My concept was inspired by the continuous flow of electricity - the electrically charged circle represents the uninterrupted flow of electricity, while the bright yellow and green colours give a vibrant energised feeling to the brand. I worked with the circular element across all collateral to keep the look consistent. The clean sans-serif font keeps the logo minimalistic, without too many element to take away from the main feature, which is the closed loop. The use of blue on the "night and day" text represents the 24 hour availability. All design element are vectors, which allows it to be used across various large format applications.

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