I have chosen Electrocom as my entry for this competition and reason behind this, is because we live in a world where electricity is a big concern and most electrical company do feel this. From solar to fixing a wire, we do need electricity daily. The reason why I have chosen a minimalistic designs by using simple shapes and complementary colour palette that fits with the company profile, this will translate well across multiple mediums and sizes, which and however the client would like to use their design. This way it can be easily used on a business card to a billboard and should read clearly and effectively. The less detailed, the more quickly their client audience will recognise it.
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