Designed By

Robyn

Website

https://www.behance.net/robynluke?tracking_source=search_users|robyn%20luke

About This Design

The logo employs a simplistic font that cleverly integrates an electrical element reminiscent of a lightning bolt into the wordmark itself. I've strategically arranged the wordmark over two lines to enhance both its legibility and the brand's memorability. To craft this distinctive design aesthetic, I drew substantial inspiration from electrical circuit diagrams. The zigzagging and looping lines draw direct influence from circuit components like resistors and coils, while the captivating blue hue takes a cue from the blueprints favoured by electrical engineers. The choice of blue for the colour palette stems directly from the concept of electricity. I've infused it with vibrancy to captivate attention and ensure a visually striking presence—a crucial attribute for a brand specialising in electrical alternatives. This is particularly significant in the South African context, given the prevalent issue of load-shedding schedules. My aim was to resonate with the everyday individual. As such, I've opted for a friendly and easily readable font that summarises the company's core ethos - providing backup electricity solutions for people impacted by load shedding. The copy and headlines are intentionally made simple in order to convey clarity, which facilitates the communication of the company's mission: connection through power.

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